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Wraparound labels permit quick delivery

To meet seasonal market demands, Danbury, CT-based Prestone Products Corp. began offering its De-Icer in areosol cans decorated with oriented polypropylene wraparound labels in addition to litho-printed cans.

Supplied by CMS Gilbreth Packaging Systems (Croydon, PA), the labels are glue-applied to "blank" cans.

"The wraparound labels are used in an emergency," says Stan Strusky, corporate production planning manager at Prestone. "To get the litho cans you need a six- to eight-week lead." Strusky said filling an emergency order is important to their customers. "The last thing we want to do is be on back-order with Wal-Mart or Kmart in a situation like that."

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