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Avery Dennison, a distributor in materials science and digital identification solutions, and Wiliot, pioneer of ambient IoT, announced an expansion of their strategic partnership to scale the manufacturing, performance, and market reach of Wiliot’s ambient IoT technologies worldwide.
Building on their 2022 collaboration, the expanded partnership includes Avery Dennison’s manufacturing of Wiliot’s next-generation IoT bluetooth-enabled sensors—featuring a smaller chip footprint and simplified inlay architecture that reduces cost while delivering performance gains. These advancements unlock new applications and make existing deployments more scalable and economically viable.
To capitalize on accelerating demand, Avery Dennison is fully integrating Wiliot’s solutions into its Intelligent Labels portfolio and its connected product cloud atma.io—bringing its global footprint, commercial reach, R&D capabilities, and process technology expertise to drive adoption across industries.
“Ambient IoT is emerging as a foundational layer of digital infrastructure – providing real-time, context-rich visibility into the movement, condition, and handling of goods at scale,” says Francisco Melo, president, Solutions Group at Avery Dennison. “By deepening our partnership with Wiliot, we’re combining their breakthrough ambient IoT technology with our world-class RFID design and manufacturing capabilities through a robust go-to-market strategy to help global brands realize the full potential of a future-proof, fully-connected, and intelligent supply chain.”
Wiliot’s IoT Bluetooth-enabled sensors transform traditionally unconnected assets into intelligent, connected products, unlocking value across every stage of the product lifecycle. With built-in condition monitoring capabilities, it enables an era of supply chain innovation—one that delivers continuous visibility, automation, and intelligence. Avery Dennison is positioned to scale this innovation globally, just as it has done with conventional labels and RFID technology.
“Wiliot’s ambient IoT technology is helping reimagine the economics of visibility, where automation, efficiency, and real-time intelligence finally converge,” adds Tal Tamir, co-founder and CEO of Wiliot. “Avery Dennison’s renowned client-centric approach, design and manufacturing expertise, and ability to produce our IoT sensors at scale – helping bring them to market through relationships with established partners – positions us to meet the needs of some of the world’s largest and most dynamic enterprises. With better performance, lower costs, and scaled global manufacturing, we’re opening the door to a new generation of smart, connected products that can be tracked, monitored, and optimized in real time.”
This expansion comes amid a sharp rise in demand for ambient IoT technologies. Unlike traditional tracking systems, Wiliot’s IoT sensors operate without batteries or manual scans and communicate via standard Bluetooth Low Energy (BLE) infrastructure – enabling continuous, low-cost visibility through widely available devices like smartphones, gateways, and access points.
This architecture provides scalable, real-time monitoring of location, temperature, humidity, and handling conditions—making it ideal for industries reliant on traceability and control, such as food, logistics, pharmaceuticals, and reusable packaging.
Wiliot’s platform is already used by global leaders across retail and supply chain sectors to reduce waste, improve freshness, automate inventory, and enhance supply chain responsiveness.
“With Avery Dennison’s expanded support, Wiliot is now positioned to meet global demand with the speed, scale, and infrastructure required for widespread adoption,” says Tamir.
