NEW EVENT! Cutting-edge Trends for Every Industry at PACK EXPO Southeast
Discover packaging & processing solutions for all industries at the all-new PACK EXPO Southeast in Atlanta, GA, March 10-12, 2025
LAST CHANCE! Register ASAP for $30

Print & Apply Labeler Improves Print Quality Without Sacrificing Line Throughput

ID Technology, a ProMach product brand, used PACK EXPO Las Vegas to officially introduce its new Model 258 print & apply label applicator with CrossMerge™ technology.

ID Technology's Model 258 print & apply label applicator with CrossMerge™ technology.
ID Technology's Model 258 print & apply label applicator with CrossMerge™ technology.

Designed for labeling cases and trays with GS1-compliant barcodes and alphanumeric text at very high speeds, the 258 applicator from ID Technology, a ProMach brand, improves print quality and barcode readability while massively easing use with its unique one-button operation, according to the company.

"A lot of our customers kind of are stuck having to make a compromise. Everybody wants the lines to run faster and have more output. And at the same time, they also need to maintain quality, particularly if you're printing barcodes," says David Holliday, Director of Product Marketing, ID Technology, told Packaging World Editors at the booth last week. "And you want to get rid of downtime and keep efficiencies up and all of those good things. The 258 kind of solves for a lot of those compromises." 

Adds Mark Bowden, Vice President of Sales & Service at ID Technology: “Our patent-pending CrossMerge technology allows us to decouple print speed from line speed and rotate the print head to change print orientation. This increases line throughput while decreasing print speed to simultaneously maximize packaging line output and enhance print quality. Our next-generation Model 258 labeler also simplifies operation. Single-button functionality and the ability to easily swing the applicator from its running position to its service position and back make the 258 perfect for less trained operators in high turnover environments.”

Unlike traditional tamp or feed-on-demand print & apply labelers that must produce linear barcodes in the non-preferred ‘ladder’ direction to apply GS1-compliant labels in landscape orientation, CrossMerge prints barcodes in the preferred ‘picket fence’ direction and applies labels in landscape orientation. CrossMerge technology enables the 258 label applicator to produce more readable barcodes with crisper edges to ensure the best scores when verified.

INTRODUCING! The Latest Trends for All Industries at PACK EXPO Southeast
The exciting new PACK EXPO Southeast 2025 unites all vertical markets in one dynamic hub, generating more innovative answers to your production challenges. Don’t miss this extraordinary opportunity for your business!
REGISTER FOR $30!
INTRODUCING! The Latest Trends for All Industries at PACK EXPO Southeast
New e-book on Flexible Packaging
In this e-book, you’ll learn key considerations for vertical and horizontal f/f/s and how to choose between premade bags and an f/f/s system. Plus, discover the pitfalls to avoid on bagging machinery projects.
download
New e-book on Flexible Packaging