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Despite market challenges, the global demand for printed labels and sleeves in 2019 will reach $41.0 billion. Future growth is forecast to continue strongly through to 2024 at a rate of 4.0% to reach $49.9 billion in 2024, according to Smithers Pira data.
The introduction of cutting-edge digital technology has is placing more importance on economic efficiency. Brands are prioritizing cost reduction, while consumers are demanding value and service from suppliers. This mix of market conditions has led to the rise of hybrid flexo/inkjet, which is a major trend in the label printing industry.
Inkjet on the rise
In 2019, the most commonly used print process for labels is flexography, which has been used to print 403 billion A4 prints or the equivalent with a value of $13.3 billion. However, with annual growth of 3.1% in value and 4.4% in volume over 2014–19, flexo has not kept pace with overall market growth due to the rise of digital printing processes. Electrophotography is the largest of the two digital print processes in 2019, but inkjet has been growing at a much faster rate since 2014. Continuing its high growth, it will overtake electrophotography in volume before 2024.
