Advanced Recycling Content: What You Should Know: Page 3

Advanced recycling, also known as chemical recycling, is making a name for itself within the recycling space. Check out our curated list of content on this topic so you can learn how this method produces materials that are indistinguishable from virgin plastics. You’ll also read how used plastics are recaptured and remanufactured into new plastics and products -- all through advanced recycling.

Sustainable Packaging

Mars Petcare Retort Pouches use Certified Circular PP

For its Sheba brand wet cat food pouch, Mars Petcare uses polypropylene produced through advanced recycling; the film is both food-safe and retortable.

April 4, 2022

One of the latest brands to embrace advanced recycling is Mars Petcare, which is launching a new pouch for its Sheba wet cat food that incorporates, on average, 30% recycled polypropylene from advanced recycling technology.

Sustainable Packaging

Cosmetics Brands to Benefit from Molecularly Recycled Material

January 7, 2022

Eastman’s molecular recycling technologies break down hard-to-recycle plastic waste into building blocks used to create new materials that are comparable to traditional materials in clarity, luster, and mechanical properties.

Sustainability

Advanced Recycling Yields Virgin-Quality Recycled Plastic; P&G on Board

Advanced recycling, a complementary new technology to mechanical recycling, uses otherwise hard-to-recycle materials to create virgin-quality plastic. Big brands like P&G are early adopters.

December 17, 2021

Sustainable Packaging

P&G and Herbal Essences' PET Bottles Move to 50% Chemically Recycled PCR

Herbal Essences will be the first P&G brand to use Eastman Renew molecular-recycled plastic in its packaging.

December 7, 2021

Sustainable Packaging

L’Oréal Pioneers Bottle Made from Industrial Emissions

The prototype HDPE package is the result of a partnership with LanzaTech and TotalEnergies that converts carbon waste from emissions from a steel mill into recycled polyethylene with the same properties as virgin plastic.

November 17, 2021

L’Oréal has produced a prototype cosmetics bottle that is made from a drop-in polyethylene created from the recycling of carbon emissions.

Sustainability

RTD Coffee Package Uses 30% Chemically Recycled PP

International dairy products company Emmi transitions to packaging with 30% rPP from chemical recycling for its Caffè Latte line of RTD iced coffee drinks in the U.K., becoming the first in the category to do so.

November 1, 2021

Beginning in September 2021, Emmi began offering its Caffè Latte RTD iced-coffee line in the U.K. in packaging made with 30% chemically recycled PP.

Sustainable Packaging

Alternative for hard-to-recycle packaging waste

Carlos Ludlow Palafox, CEO of Enval Ltd. and the creator of a unique technology based on microwave-induced pyrolysis for flexible packaging including plastic laminates, shares his vision.

October 15, 2021

Carlos Ludlow Palafox, inventor of microwave-induced pyrolysis for recycling flexible packaging

Sustainable Packaging

Global Brands Pilot Bottles Made Using ‘Transformational’ Recycling Technology

L’Oréal, Nestlé Waters, PepsiCo, and Suntory Beverage & Food Europe pilot the world’s first food-grade PET plastic bottles produced entirely from enzymatically recycled plastic.

June 30, 2021

Each consortium company has successfully manufactured sample bottles, based on Carbios’ enzymatic PET recycling technology, for some of their leading products.

Sustainable Packaging

Sustainable Cosmetics Packaging

South Korea’s Clio Cosmetics has launched its new Prism Highlighter Duo in injection-molded packaging made from a copolyester with 30% certified recycled content.

March 11, 2021

This injection-molded packaging for cosmetics products is made from a copolyester with 30% certified recycled content.

Sustainable Packaging

Magnum Tub is First to Use Certified Circular Plastic

The indulgent ice cream brand pioneers the use of recycled plastic, with the material sourced from mixed plastic waste converted to plastic resin feedstock through advanced recycling.

January 14, 2021

Sustainable Packaging

PureCycle Technology Continues to Advance

John Layman, PhD and Section Head Corporate R&D Materials Science at Procter & Gamble, talks about an exciting new method of recycling polypropylene.

December 4, 2019

Page 3 of 3

From plain pack stock image (left) to a (hypothetical) branded prototype, shown in context on a shower shelf (right), AI artwork and context images now take minutes, not weeks.

How AI Is Rewriting the Rules of New Product and Package Testing

Virtual prototypes, e-commerce mockups, and rapid A/B tests now let brands gauge demand in days, not months. It's transforming how teams design, validate, and launch new products and packaging.

USPP’s new position paper outlines when physical or chemical recycling are appropriate, why mechanical recycling remains the priority, and what safeguards are needed to protect communities and support true circularity.

USPP Clarifies Physical and Chemical Recycling’s Place in Circularity

A canned beverage manufacturer used a digital twin of its case and tray packing line to diagnose a persistent “yo-yo effect” fault. By testing virtually instead of on the live line, the team accelerated troubleshooting 10×, reduced downtime by 52%, and improved OEE by 14%.

How These Two CPGs Boosted OEE and Speed With Digital Twins

Dwayne Negron, digital twin capability manager at Kalypso, a Rockwell business, noted that more end users are “bringing in digital twin requirements on first pass to their contracts.

Live from Automation Fair: What CPGs Should Ask OEMs About Digital Twins

Semi-automatic Liquid Drum Filler Increases Operator Efficiency

Conveyor setup secrets from top CPG manufacturers

7 proven steps to eliminate downtime and boost packaging line efficiency. Free expert playbook reveals maintenance, sequencing, and handling strategies.

Annual Outlook Report: Sustainability

The road ahead for CPGs in 2025 and beyond—Packaging World editors review key findings from a survey of 88 brand owners, CPG, and FMCG readers.

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Products

Pacific Labeling & Integration's ECH200 Pro Handheld High Resolution Printer

Advanced Recycling Content: What You Should Know: Page 3

Mars Petcare Retort Pouches use Certified Circular PP

Cosmetics Brands to Benefit from Molecularly Recycled Material

Advanced Recycling Yields Virgin-Quality Recycled Plastic; P&G on Board

P&G and Herbal Essences' PET Bottles Move to 50% Chemically Recycled PCR

L’Oréal Pioneers Bottle Made from Industrial Emissions

RTD Coffee Package Uses 30% Chemically Recycled PP

Alternative for hard-to-recycle packaging waste

Global Brands Pilot Bottles Made Using ‘Transformational’ Recycling Technology

Sustainable Cosmetics Packaging

Magnum Tub is First to Use Certified Circular Plastic

PureCycle Technology Continues to Advance

How AI Is Rewriting the Rules of New Product and Package Testing

USPP Clarifies Physical and Chemical Recycling’s Place in Circularity

How These Two CPGs Boosted OEE and Speed With Digital Twins

Live from Automation Fair: What CPGs Should Ask OEMs About Digital Twins

Semi-automatic Liquid Drum Filler Increases Operator Efficiency

Handheld Coding and Marking Printer

Manufacturing Intelligence Software

Palletizing Kit

Packaging World Resource Guide 2026

Nov/Dec 2025

October 2025

PELV Showcase 2025

Packaging Recycling Summit 2025: A Pivotal Moment in Circularity

How AI is Making Packaging Robots Smarter and More Adaptable

Humanoid Robots in Packaging and Processing: 2025 Status Report

Conveying, Feeding & Inserting e-book