New Tool: ProSource
Checkout our packaging and processing solutions finder, ProSource.

OFF THE SHELF: Beer variety pack brews multiple advantages

For its Widmer Brothers beers, the Craft Brew Alliance uses a new variety-pack box that reveals up to four different 22-oz glass bottle brands inside, providing marketing differentiation and materials savings.

Jim Butschli
Jun 13, 2012
Companies in this article
Owens-Illinois, Inc.
Veritiv
Related Stories
Pw 9658686 Veritiv Logo V Cmyk R
Home
Veritiv
TOUGHER TAMPER PROOFING. The screen-printed bottles are manually topped off with cork stoppers and shrink film neck capsules (left) that replaces the previous, vertical paper TE banding.
Materials & Containers
Raising spirits' packaging profile
Pw 42154 Sizzling Salads Asian Chicken
Materials & Containers
Kraft cooks up another quick-prep meal kit
How CooperVision Streamlined Packaging Artwork Management
Sponsor Content
How CooperVision Streamlined Packaging Artwork Management
Machinery Basics
View more »
Maxresdefault 662946d4be5a2
Bagging & Wrapping
Learn About 4 Different Types of Wrapping Machines for Your Product
Pt Labeling 2024 Thumbnail
Coding, Printing & Labeling
10 Different Types of Labeling Machines for Your Product
Pt17 Thumbnail
Emerging Brands
What are the Different Types of Multipacking Equipment?
Pt12 Thumbnail
Emerging Brands
Get a Quick Overview of Conveyors
View more »
Top Stories
IBM’s Bill Green spoke at ISTA’s TransPack about pushing for sustainable practices and telling your sustainability story.
Sustainability
IBM's Bill Green Says Sustainability Can and Should Be Everyone's Job
At the ISTA Forum's TransPack, Green said that beyond the business and moral case for reducing carbon impact, environmental regulations around the globe are increasing and getting more diverse, and companies must be ready.
Sarah Dumont (left) and Ezekiel Guevarra (right) received scholarships for distinguished performance in Clemson's Packaging Science program.
Workforce
Clemson Announces Spring 2024 Outstanding Packaging Science Senior Award Winners
Cloud data storage can act as a backup for disaster recovery.
Business Intelligence
Data and Analytics Management Varies Across Companies
Materne used procurement software on its latest carton RFP to bolster its supplier network and save $1 million per year.
Digital Transformation
Applesauce Maker Fortifies Supply Chain with Procurement Tech
How CooperVision Streamlined Packaging Artwork Management
Sponsor Content
How CooperVision Streamlined Packaging Artwork Management
Discover Our Content Hub
Access Packaging World's free educational content library!
Read More
Discover Our Content Hub
How AI is reshaping CPG manufacturing operations
Today’s CPG companies are faced with mounting challenges in their manufacturing operations. You have the data that could help you, but can you turn that data into knowledge? See how artificial intelligence can help. Learn what’s working for Pfizer, Post, and Smithfield.
Read More
How AI is reshaping CPG manufacturing operations
Products
Ieee 1547 Der Controller Diagram
Compliant Controller
WAGO's Distributed Energy Resources Controller supports key IEEE 1547-2018 standards for seamless communication and voltage/power control.
First-Ever 1L Stock Bottle Made From PCR
Paper Pouch Packaging System
More Products
In Print
Packaging World Mar/Apr 2024
Mar/Apr 2024
Packaging World Craft Brew 2024
Craft Brew 2024
Packaging World PACK EXPO East Showcase 2024
PACK EXPO East Showcase 2024
Packaging World Jan/Feb 2024
Jan/Feb 2024
SubscribeArchives
Downloads
View more »
1105 Pw Greenwashing
Home
8 Ways You Might Be Greenwashing Your Packaging And Not Even Know It
Enticement 3x2 300 Dpi Pw Digital Intel Rpt Mar2024
Digital Transformation
Special Report: How Artificial Intelligence Can Improve CPG Manufacturing Operations
Enticement 1080x1080 Pw Cartoning E Book 2024
Cartoning
Cartoning eBook
1104 Pw Cobot
Home
Cobot Palletizers
View more »