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Elopak: Easy-to-use/recycle carton

The Pure-Pak Sense carton features new easy-to-fold lines to enable consumers to fold the carton and squeeze out more of the product, as well as enable convenient flattening of the empty carton to reduce volume in waste or recycling facilities.

Pure-Pak Sense carton
Pure-Pak Sense carton

The carton also features an arched top fin with a print option that provides a tool for enhanced communication of promotional messages. The rounded smooth front of the carton provides a seamless print area and a new form and shape. The carton both looks and feels different with an embossed “first touch” zone on the top sides of the pack giving consumers a new tactile experience with better handling.

Elopak has developed its latest carton to be a cost-efficient and flexible option running on existing filling lines with a minimal investment in a retrofit kit. Products can currently be filled in one litre Pure-Pak Sense cartons with a 500ml carton size available in early 2015.

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