The carton also features an arched top fin with a print option that provides a tool for enhanced communication of promotional messages. The rounded smooth front of the carton provides a seamless print area and a new form and shape. The carton both looks and feels different with an embossed “first touch” zone on the top sides of the pack giving consumers a new tactile experience with better handling.
Elopak has developed its latest carton to be a cost-efficient and flexible option running on existing filling lines with a minimal investment in a retrofit kit. Products can currently be filled in one litre Pure-Pak Sense cartons with a 500ml carton size available in early 2015.