Estee Lauder's promo display

REPORTING FROM PACK EXPO: In August, Estee Lauder chose a 3”-diameter tubed secondary container from Flex Products to display its skin care product promotion. Displayed at the Flex Products booth, the tube contains a folding carton-packaged product that's suspended inside.

Oct 31, 2000

Estee Lauder reportedly believes the tube gives the package an upscale look, according to Flex Products.

The offset printed tube is made of a clear cellulose propionate material, extruded by Flex Products (Carlstadt, NJ). The tube is then solvent-welded to the base.

At the time of packaging, a thermoformed "pedestal" is inserted inside the tube. Next, the cartoned product is placed inside the tube. The tube is then capped with an injection-molded polyethylene closure, which is custom color-matched to the product.

FlexFilms

Flex Products, a JDS Uniphase Co.

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