Permatex, an automotive repair and maintenance products company, has tipped the waterless hand cleaner segment in its favor with a clever new disc-top closure. Permatex’s Fast Orange is the number one-selling waterless hand cleaner. Recently, the company joined with Berlin Packaging’s Studio One Eleven to refresh the package design for the product. After extensive research, Studio One Eleven determined that Permatex’s customer base, comprised primarily of mechanics and DIYers, preferred one-handed cleaner dispensing while washing their hands.
Using this knowledge, designers came up with a unique rocker design that places the disc top on the package bottom. With this design, users can simply tap the bottle on its bottom corner to open the spout and dispense, then tap the spout again to close.
Making the new design practical, however, required extensive engineering, particularly for the Pumice variety. Repeated testing and multiple design iterations were necessary to ensure not only easy-squeeze dispensing of the product, but also a clean, clog-free closure with a simple tap of the rocker closure on any flat surface, all with one hand.
Fast Orange, now sporting cutting-edge, eye-catching packaging, has reinvigorated Permatex’s 60-year history in hand cleaners and has strengthened its lead in the category. Promoted by the company through a YouTube video, the innovation has also formed the cornerstone of the brand’s recent marketing efforts.
