The new 11-oz Elf Nog package was designed by Smiley Hanchulak (Akron, OH). Two cheerful toy soldiers adorn the 32-oz bottles of low-fat, custard-style nog. “Moovers eggnog has been a top seller since its introduction,” says Bill McCabe, vp of marketing at Smith’s Dairy. “It’s become a holiday tradition in many homes.” The polyethylene terepthalate bottles are wrapped in polyvinyl chloride, full-body shrink labels. Along with the bright, festive graphics, the labels feature a numbered Limited Edition Collector’s Seal and holiday eggnog recipes. The amber-colored, UV-light-resistant bottles help maintain the product’s natural flavor, while retaining vitamins and minerals. —ALR
Very merry graphic design
Just in time for the holiday season, Smith’s Dairy is releasing Moovers Premium eggnog decorated with three of Santa Claus’ elves.
Nov 30, 2002
Companies in this article
Machinery Basics
New ebook focused on cartoning equipment
Read about the various types of cartoning equipment, how to select the right one, and common pitfalls to avoid. Plus, read equipment advice from CPGs for ultimate cartoning success.
Read More