Packaging for the new “Spalding NBA Infusion” basketball with built-in “Micro Pump” has a lot on the ball. Not only does the box use holography, a thermoform inside the top of the box highlights and protects the pump in its extended state.
Average annual growth of oxygen scavenger packaging products in the United States is forecast at a stunning 215% between now and 2003. That’s according to George O. Schroeder Associates (Appleton, WI), international consultants in flexible and rigid plastic food packaging.
Bold, colorful images on a full-body heat-shrink label are helping Essentia Water’s Aquess turn heads. A newly launched beverage containing water-soluble fibers, Essentia comes in a 500-mL (16.9 oz) bottle made of polyethylene terephthalate.
In November, McNeil Specialty Products introduced at retail a no-calorie sweetener called Splenda, a granular product packed into folding cartons containing either 1.9 or 3.8 oz, which it says offers the “sweetness equivalent” of 1- or 2-lb of sugar for baking or cooking.
Cal Poly will host Poly Pack 2001 May 9, 10, and 11 in San Luis Obispo, CA. The student-run symposium focuses on new technologies in packaging, while also allowing business representatives to meet and recruit prospective employees.
When Concord, MA-based Welchs came out with a new line of baby juice, it employed Bailey Design Group (Plymouth Meeting, PA) to create a bottle that clearly distinguished it from competitors and conveyed a sense of gentleness, quality, and comfort.