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PW tours Japan

Executive editor Pat Reynolds recently took advantage of a unique opportunity to tour three packaging operations in Japan. Included on the itinerary: Sapporo Breweries, Ltd., Daiwa Can and Kose.
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PEF Hall of Fame inductees

Announced in mid-August, three career professionals will be inducted into the PEF Hall of Fame on November 11: Robert S. Forsyth; William C. Heller, Jr; and John M. Johnston.
The impact of the mirrored product and graphics appeal of the offset-printed cardstock shine through the high-clarity clamshells
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PVC clamshells open up markets for hitching mirrors

Moving out of the box and into marketable, protective clear PVC clamshells gets results for ‘The Backup Buddy,’ a mirror assembly for hitching trailers.
Kraft
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Super marketing through packaging

Products at the Food Marketing Institute trade show in Chicago illustrate how grocery marketers rely heavily on packaging to add convenience and sales appeal.
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Practice makes perfect

With the help of a low-cost prototype tool, ink-jet printer manufacturer Lexmark was able to successfully test mold fiber cushions as a means of protective packaging. As a result, the company enjoys both cost savings and environmental benefits.
Planters' "tubed" peanuts are sold at retail in colorful display cartons (above). Photo below left shows the carton infeed stati
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Planters picks a packing line

Consumers are clearly fond of single-serve “tubes” of Planters nuts. An automated packaging line helps keep the nationwide pipeline full.
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Planters picks a packing line (sidebar)

Controls play a key role
Case sizes handled by the adjustable taping machine, top, range from a 10" cube to a case 32  1/2 " tall, above.
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Case taper fills tall order

E-Z Mix replaced a manual operation with a first-of-its-kind taping machine that top- and bottom-seals tall cases. Change to longer tape rolls also saves money.
Label copy (left) reflects the personalized packaging for products sold by Web marketer Reflect.com. An order of customized sham
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Beauty in the 'mouse' of the beholder

San Francisco-based reflect.com allows cyber shoppers to select closures and container graphics for custom beauty products sold exclusively on its Web site. The unusual concept requires a packaging and shipping strategy to handle individual orders.
CitruSaver's roomy fiber partition (left) allows air to circulate around grapefruit during shipment. The system's fiber pad (abo
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Fruit flourishes with first-class accommodations

Florida grapefruit buyer switches to new fiber partition system to ship fragile grapefruit to Japan, dramatically reducing complaints of damaged fruit.
RDK now uses a thermoformed corrugated tray with printing on the front liner.
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Kringle tray's a sweet success

Racine Danish Kringles is first to use a thermoformed, E-flute corrugated tray for its baked pastries. Tray delivers strength and environmental and marketing advantages.
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Kringle tray's a sweet success (sidebar)

Corrugated thermoforming goes commercial
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The legend of Jimmi; an ode to cosmetics

Last month in this space, you learned a bit about how some of us view package design, another way of saying, the “cosmetics” of packaging: how great printing or decorating of a container can attract customers.
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Pudding in paperboard

In the U.S., ready-to-eat refrigerated pudding is often sold in multipacked plastic cups with flexible lidding. But in Helsinki, Finland, dairy giant Valio Ltd.
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Tetley tea now in a Soft Pack

Tetley GB of Greenford, Middlesex, England, has introduced innovative flexible packaging that replaces paperboard cartons for tea bags in 40- 80-, 160- and 240-count sizes.

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