An easy-to-grip, contoured bottle with a dazzling shrink-sleeve label is pivotal to The Dannon Company's new Frusion fruit 'n' yogurt smoothie. Tarrytown, NY-based Dannon introduced Frusion nationwide in May after successful testing in 7-Eleven convenience stores in New England and southern California.
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Clear, pressure-sensitive labels are decorating Miller Genuine Draft (MGD) and Genuine Draft Light (MGD Light) 12-oz long-neck bottles for Miller’s national on-premise summer and fall ’01 music promotions. Paper labels are also being replaced by the no-label-look for national retail distribution of the two brands. Last year, Miller tested 11 core markets with the clear labels and “significant volume increases were realized by both brands,” says Ron Acosta, public relations manager for MGD.
By switching from glass jars, the traditional vehicle for spices, to a 300x200 composite can from Sonoco (Hartsville, SC), Restaurant LuLu in San Francisco was able to project a more upscale image for its spices.
Purchasepro.com (www.purchasepro.com) is an ASP that allows buyers to build online contracts, create a network of preferred vendors, automate the RFQ/PO process, monitor corporate purchasing, and evaluate buyer and supplier performance by tracking the history of all purchases with automatic electronic archiving.