Eveready launched in July the newest category of super-premium batteries, Energizer e 2 in E-SNAP™. The consumer-focused, reclosable carded clamshell package is designed to stand out in retail stores nationwide.
Packagers eager for improved competence in training leaders supplied by packaging equipment companies should be happy to hear that PMMI has begun work on a program designed for just that. This and other news from PMMI’s Sept. 19-21 meeting.
Apio's new 7-item line of 12-oz packages of fresh-cut vegetables incorporates the Intellipac™ patch to yield a 17-day shelf life. Tailored to the particular veggie mix, the patch optimizes oxygen ingress and carbon dioxide egress according to prevailing temperatures. Shipping is made iceless.
In the U.K.’s highly competitive children’s fromage frais market, Munch Bunch Squeezy Pot Shots use packaging to stand out among the hand-held offerings of these creamy, yogurt-like cultured milk products. Three 40-g (1.41-oz) varieties of the Pot Shots were sold in oval-shaped containers with turn-and-tear openings.
A custom pattern on an embossed label featuring a holographic boomerang gave Labatt Brewing Co., London, ON, Canada, a flying start when it introduced Boomerang flavored malt liquor to the Canadian market in April.
Smucker’s® Magic Shake™ instant milkshake mix has a new trick up its sleeve. Using a custom flip-top PP closure and fluted PP bottle with mix packets inside, the package provides easy mixing and drinking of the beverage.
Leak-proof films, featuring flexo-printed designs, seal both fresh chicken and frozen meat products for two companies at stores nationwide. Pilgrim’s Pride repositions its full line of fresh chicken and Carlson of Albert Lea debuts Crossroad Farms fully cooked frozen meats.
San Diego-based WD-40 Co. has come up with a way to keep the all-important spray tube on its popular lubricant product from getting lost. The firm’s 8- and 11-oz cans now have a red, yellow or blue stretchable rubber strap around the neck.