Flagship product, in six sizes of PET bottles, features first-in-category holo label and a new trigger sprayer.
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Simply dazzling holo redesign

A major repackaging for Simple Green® products, set for mid-November introduction, centers on eye-catching holographic labels affixed to new PET containers.
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Snap-packed power display

Eveready launched in July the newest category of super-premium batteries, Energizer e 2 in E-SNAP™. The consumer-focused, reclosable carded clamshell package is designed to stand out in retail stores nationwide.
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PMMI's training certification plans

Packagers eager for improved competence in training leaders supplied by packaging equipment companies should be happy to hear that PMMI has begun work on a program designed for just that. This and other news from PMMI’s Sept. 19-21 meeting.
Package Case Study
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Controlled gas permeation

Apio's new 7-item line of 12-oz packages of fresh-cut vegetables incorporates the Intellipac™ patch to yield a 17-day shelf life. Tailored to the particular veggie mix, the patch optimizes oxygen ingress and carbon dioxide egress according to prevailing temperatures. Shipping is made iceless.
Package Case Study
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Munching at market share

In the U.K.’s highly competitive children’s fromage frais market, Munch Bunch Squeezy Pot Shots use packaging to stand out among the hand-held offerings of these creamy, yogurt-like cultured milk products. Three 40-g (1.41-oz) varieties of the Pot Shots were sold in oval-shaped containers with turn-and-tear openings.
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Holo boomerang hits Canada

A custom pattern on an embossed label featuring a holographic boomerang gave Labatt Brewing Co., London, ON, Canada, a flying start when it introduced Boomerang flavored malt liquor to the Canadian market in April.
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Huntsman has new identity

On October 9, Huntsman Packaging Corp. (Schaumburg, IL) unveiled a new corporate name and graphic identity for all of its divisions around the world: Pliant Corporation™.
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Food Plants 2000

FOOD PLANTS 2000 and The National Food Processors 93rd Annual Convention will take place November 9-10 at the Sheraton Hotel and Towers in Chicago.
Package Case Study
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First pasterized, wide-mouth PET

A heat-set PET jar from Vlasic Foods Intl., Cherry Hill, NJ. is produced by Schmalbach-Lubeca. The jar is said to be the first commercial pasteurizable wide-mouth PET food jar.
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Smuckers Magic Shake

Smucker’s® Magic Shake™ instant milkshake mix has a new trick up its sleeve. Using a custom flip-top PP closure and fluted PP bottle with mix packets inside, the package provides easy mixing and drinking of the beverage.
Process-printed flexography in seven colors by Robbie Manufacturing, the graphics carry the traditional Pilgrim's Pride look wit
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Printed films seal meat trays

Leak-proof films, featuring flexo-printed designs, seal both fresh chicken and frozen meat products for two companies at stores nationwide. Pilgrim’s Pride repositions its full line of fresh chicken and Carlson of Albert Lea debuts Crossroad Farms fully cooked frozen meats.
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WD-40 promotes 'straw strap'

San Diego-based WD-40 Co. has come up with a way to keep the all-important spray tube on its popular lubricant product from getting lost. The firm’s 8- and 11-oz cans now have a red, yellow or blue stretchable rubber strap around the neck.
Ethan Allen's Thomas Lowery said package consistency posed a challenge for the company as it began selling furnishings on its We
Feature Article
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E-commerce builds momentum by the bay

Before a larger-than-anticipated audience in San Francisco, representatives from packagers Ethan Allen and Reflect.com address packaging for e-commerce direct-to-consumers.
Feature Article
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E-commerce builds momentum by the bay (sidebar)

E-commerce, take two
Feature Article
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Shrink wrap solves promo problems

Mayes Brothers, a manufacturer of carpentry levels, has increased its business and found a faster and cheaper method of packaging with PVC shrink wrap.

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