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Visual impact

Little Rock, AR-based TCBY’s ½-gal frozen yogurt packaging got a complete makeover from Fisher Design (Cincinnati, OH). The previous package featured illustrations of the flavor’s ingredients paired with light latticework set against a white background.
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A high-performance bottle

Ease of consumer use was a major goal behind the in-house packaging design for premium fuel treatments from automotive products manufac-turer Berryman Products, Arlington, TX.
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Coke's got game

During the last football season, paperboard packaging for 12-packs of Coca-Cola, Atlanta, GA, captured the raw energy of the NFL. SBG Enterprise’s (San Francisco, CA) design combines the requisite “Coca-Cola red” with illustrations of NFL players in the heat of the game.
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3-D without the glasses

With a product as striking as Holopop™, a sucker that’s laser-etched with a hologram, an eye-catching package is an appropriate complement.
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Production ahead for corn-derived polymer

Cargill Dow breaks ground on its first world-scale NatureWorks PLA polyactide plant.
The new one-piece cap for Heinz Ketchup has a raised dome or deck to trap water, while a interior tube dispenses the product, no
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Heinz 'caps' squeeze ketchup

Complex new cap/liner on plastic bottles offers new consumer features, most prominently by ending the watery discharge caused by product settling.
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Labeled barrel can a natural fit for Killian's

Killian’s® Pub Barrel™ from Coors/Unibev, Golden, CO, brings label graphics to domestic beer cans.
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Sleeved bottles have character

As seen at the Food Marketing Institute show held May 7-9, Scooby-Doo!™ Belly Washers™ from In Zone Brands have closures and a look with a lot of kid-appealing character. The 12-oz bottle is topped by a 2 1/2’’-tall push/pull closure injection molded of high-density polyethylene in Scooby-Doo's likeness. PVC shrink sleeve is gravure-printed in eight colors. Pinched middle fits kids' hands.
Consumers benefit from the new design for OD?RL?S bottles, each of which includes a convenient integral measuring system.
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A measure of success

Hydro Agri North America gains a foothold in the holding-tank treatment market, thanks to a redesigned package that includes built-in product measurement.
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Program to present packaging for e-commerce

Executives from packaged goods manufacturers, logistics companies and packaging suppliers will address the topic "Packaging for e-commerce direct-to-consumers" June 8 and 9 at the Renaissance Stanford Court in San Francisco.
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OMAC meeting date set for Pack Expo Intl. 2000

The OMAC Motion for Packaging Working Group will meet at Pack Expo Intl. 2000 in Chicago for November 8, 2000 from 1:00 - 3:00 p.m.
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Politics or science?

At the meeting of the Codex Alimentarius Commission, GMA asked the U.S. government to take a strong stand against attempts by the European Union to push for its “precautionary principle” in international food policy.
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Bag it

Opposition to the Occupational Safety and Health Administration’s (OSHA) proposed ergonomics rule continues to mount. The regulations aimed at “manual handling” jobs drew fire from Food Marketing Institute president Tim Hammonds when he testified at a public hearing held by OSHA.
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'Tis the season

Tylenol’s Seasonal formulas have a brand-new look just in time for spring. The Coleman Group (New York, NY) redesigned the 20 SKUs of cold, flu, allergy and sinus remedies to unify the Tylenol brand, marketed by McNeil Consumer Health Care, Fort Washington, PA.
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Clarification

A story in Packaging World’s February ’00 issue on p. 20 lists Triangle Packaging’s (Chicago, IL) web site incorrectly. The correct Web site address is www.trianglepackage.com.

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