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BluePrint Automation Appoints Bill Browne as Its Vice President of Sales and Marketing

Browne, who brings more than 25 years of experience to lead BPA's North American sales and marketing team, succeeds Rocco Fucetola, who will remain in a consultative role.

BluePrint Automation's Bill Browne (right) and Rocco Fucetola
BluePrint Automation's Bill Browne (right) and Rocco Fucetola

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BluePrint Automation, an innovator in the secondary packaging automation industry, announced the appointment of Bill Browne as Vice President of Sales and Marketing effective January 21. Browne will lead and manage the North American sales and marketing team to achieve company sales and marketing objectives.

With over 25 years of experience in the packaging industry, Browne brings a wealth of knowledge and expertise to his new role at BPA. Browne joins from a leading global manufacturer and distributor of primary and secondary packaging supplies, where he played a pivotal role in identifying and introducing innovative solutions to a large, diverse customer base—driving significant revenue growth and profitability.

Throughout his career, Browne has consistently demonstrated a proven ability to develop and execute successful sales strategies, build lasting customer relationships, and lead teams toward achieving ambitious business goals. His extensive experience and success in the packaging industry with a focus on secondary packaging automation and supplies makes him an invaluable addition to the BPA team as the company continues to strengthen its market position and expand its innovations.

"We are thrilled to welcome Bill Browne to BluePrint Automation as our new VP of Sales and Marketing," said Andre Boom, President, BPA. "His extensive experience in the industry and his strategic approach to driving sales will be instrumental in helping us achieve our sales objectives and further establish BPA as a leader in the market."

Mr. Browne's appointment comes at an exciting time for BPA, as the company continues to innovate and meet the evolving needs of its customers. With his leadership, BPA is poised to capitalize on new opportunities and drive continued success in the marketplace.

Browne says about his new position, “BluePrint Automation has a deep industry knowledge, coupled with our focus on cutting-edge technology, allows us to design tailored automation systems that integrate seamlessly into existing operations. By leveraging our expertise and commitment to innovation, we empower our clients to optimize their packaging processes, achieve greater operational efficiency, and stay competitive in an ever-changing marketplace. We understand that the future of packaging lies in innovation—driving faster, more reliable, and more cost-effective solutions.”

We are excited that Rocco Fucetola, our former VP of Sales and Marketing, has chosen to remain with us in a consultative sales capacity, ensuring a smooth transition for our customers.

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