Shannon Blue

Digital Transformation
20% Sales Lift? The Case for Connected Packaging
Connected packaging is emerging as a powerful tool for brands to drive engagement, deliver personalized experiences, and unlock valuable consumer insights—one QR scan at a time.
April 28, 2025
Image courtesy of Getty Images
Page 1 of 1
Top Stories
Scott Byrne (center right), VP of global sustainability at Sonoco, described how converters are taking on a central role in helping brand owners (deemed producers under EPR) gather that information.
Recycling
Brands and Converters Align on EPR Data Demands
Converters and brand owners are mapping packaging composition in unprecedented detail. Accurate data is becoming the foundation for EPR compliance, recycled-content targets, and future package design.
Jeff Fielkown (left), CEO of the Circular Action Alliance, and Lynn Dyer, Executive Director of AMERIPEN, agree that when EPR is done carefully, with adherence across brand producers, recycled material end markets can look a lot more stable and attractive.
Recycling
Could EPR  Smooth PCR Price Volatility, Boost Investment in Recycling Infrastructure?
Microsoft's Kevin Marshall speaks at London Packaging Week about how inclusive design principles are transforming the company’s approach to packaging.
Package Design
Live from London Packaging Week: Microsoft Embeds Inclusive Design
Through the Line: Packaging and Processing
Package Design
Through the Line Podcast: Package Design Plants a Flag for Non-Alcoholic Craft Beer
Semi-automatic Liquid Drum Filler Increases Operator Efficiency
Sponsor Content
Semi-automatic Liquid Drum Filler Increases Operator Efficiency