Shannon BlueDigital Transformation20% Sales Lift? The Case for Connected PackagingConnected packaging is emerging as a powerful tool for brands to drive engagement, deliver personalized experiences, and unlock valuable consumer insights—one QR scan at a time.April 28, 2025Page 1 of 1Top StoriesPackage DesignPatrón Tequila Introduces First New Bottle Design in Over Three DecadesTequila producer Patrón’s new bottle design adds new touches inspired by the agave piña while maintaining its bell-shaped silhouette.RecyclingThrough the Line Podcast: Top Episodes of 2025, #5 SC Johnson Calls for EPR Clarity at Packaging Recycling SummitPackage designBuilding Better Brushers: How Babsy Reinvented the Children’s Toothbrush Through Design and PlayRecyclingThrough the Line Podcast: Glacier's AI Tool Turns Recycling Data into InsightSponsor ContentSide-entry Liquid Mixer Improves Solids Suspension in Large Tanks