Shannon BlueDigital Transformation20% Sales Lift? The Case for Connected PackagingConnected packaging is emerging as a powerful tool for brands to drive engagement, deliver personalized experiences, and unlock valuable consumer insights—one QR scan at a time.April 28, 2025Page 1 of 1Top StoriesSustainabilitySurvey: Cost Tops List of Biggest Barriers to Sustainable PackagingAccording to Packaging World’s inaugural Annual Outlook Report survey, cost is the biggest challenge to adopting more sustainable packaging, followed by limited access to materials — with respondents also citing material reduction as a top design priority.Reusable/ReturnableLisbon Introduces City-Wide Reusable Cup ProgramFlexiblesNew CPG Brand-led Initiative Aims to Recycle Flexible Packaging at ScalePMMI NewsPACK EXPO Las Vegas 2025: The Premier Destination for Industry Networking and ConnectionsSponsor ContentThe Small CPG Brand’s Guide to Co-Manufacturing and Co-Packing