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Aaron Funke

Petfood/Pet Care

Through the Line Podcast: Pet Food Packaging

Heckova!, DoggyLove, and Pure Balance showcase how premium design is being redefined to include sustainability, natural ingredients, and playful branding.

July 29, 2025

Through the Line: Packaging and Processing

Redefining Premium in Pet Food & Beverages Through Packaging

As beliefs around what constitutes a ‘premium’ product evolve in the pet food and beverage industries, so too must packaging change to communicate the value of these products.

February 3, 2025

Walmart’s Pure Balance pet food bag uses high-quality photography to convey freshness and natural ingredients. Photo courtesy of Equator Design

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