Aaron Funke

Package Design
Redefining Premium in Pet Food & Beverages Through Packaging
As beliefs around what constitutes a ‘premium’ product evolve in the pet food and beverage industries, so too must packaging change to communicate the value of these products.
February 3, 2025
Walmart’s Pure Balance pet food bag uses high-quality photography to convey freshness and natural ingredients. Photo courtesy of Equator Design
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Top Stories
Paper’s widespread recyclability enables CPGs to incorporate post-consumer materials and reduce use of virgin resources.
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CPGs Embrace Paper’s Circular Properties, but Shelf Life and Barrier Hurdles Remain
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Slurry & Solution Processing System for Accurate Liquid-Solid Blends