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Covectra: Serialization System

A new anti-counterfeit, track-and-race system ensures product integrity.

A new anti-counterfeit, track-and-race system ensures product integrity.
A new anti-counterfeit, track-and-race system ensures product integrity.

Covectra launched its holistic, integrated serialization-based system for protecting infant formula from counterfeiting. This system, which was developed to meet the increasing need for brand and supply chain integrity of infant formula, also enables track-and-trace and diversion detection of these products through the supply chain and into the hands of the consumer.

The principle of the system is the application of a serialized unique barcode (QR, 2D, or 1D) to the bottom of the can and additional levels of packaging (case and pallet) so that it can be tracked through the supply chain. The serialization system consists of the following components:

Annual Outlook Report: Sustainability
The road ahead for CPGs in 2025 and beyond—Packaging World editors review key findings from a survey of 88 brand owners, CPG, and FMCG readers.
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Annual Outlook Report: Sustainability
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