PI North America, the non-profit trade organization for PROFIBUS and PROFINET technologies in North America, is proud to announce the appointment of Barry Lynch, Global Marketing Director at GE’s Intelligent Platforms business, to its Board of Directors. The Board voted unanimously to approve Mr. Lynch’s nomination earlier this month.
As Global Marketing Director, Lynch is responsible for leading GE's automation marketing strategy, enabling companies to realize the benefits of the Industrial Internet. He brings 25+ years of experience and expertise in sales, product development, and marketing in industrial automation and manufacturing operations software. Lynch takes over the seat vacated by Bernie Anger, formerly of GE, who retired from the Board of Directors.
“GE has been an ardent supporter of PROFINET for a number of years now, and Barry has been at the forefront of their adoption of the technology,” says Michael Bryant, Executive Director of PI North America. “By joining the Board, Barry can now play a pivotal role in determining the strategic direction of PROFIBUS and PROFINET in North America. His expertise will help us expand the efforts of our Board to bring the technologies to an even wider market.” Lynch will join fellow Board members Phil Marshall of Hilscher, Raj Batra of Siemens, Mike Rothwell of Phoenix Contact, and Michael Bryant.
