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B&R opens 25th subsidiary in Singapore

B&R’s new Singapore office is strategically located to serve the entire Southeast Asia region

B&R Industrial Automation, Inc. announces the commencement of operations in its new Singapore office, spearheaded by General Manager Mark Meng. B&R chose Singapore for its 25th office to serve the entire Southeast Asia region.

“We have created a strong lineup of partners in this region over the past years, and have been well positioned in our target markets. It is the right time to step up with a new and promising start,” says Meng, who has already been in charge of the Southeast Asia region for the past years. Besides the city-state itself, B&R Singapore will take care of the surrounding countries as well. The main focuses laying on Malaysia, Thailand, and Indonesia, as they have growing machine building industries that try to reach the global market.

B&R Singapore commenced its activities with a full team of business development, sales, technical, and application support. “Our customers, as well as partners, will benefit from our strong local support team,” says Meng. “We will accelerate the delivery of solutions which leverage the power of integrated automation technologies and high scalability, and help our OEM customers achieve their business goals while competing in the global market."

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