Georgia-Pacific Corp.: Bleached paperboard

Georgia-Pacific (Atlanta, GA) is launching a new marketing strategy called Signature Solutions™ in its bleached-board business unit. The new strategy seeks to capitalize on the unit’s bleached board production capacity by establishing a branding platform for all bleached paperboard products produced by Georgia-Pacific.

It conveys the value the company places on offering personal service and customer-focused products and services.

Rethinking Packaging Robotics to Prioritize Flexibility
In this eBook, you’ll learn how to guard against the traps that CPGs sometimes inadvertently set for themselves when implementing robotics that lead to automation “brittleness.”
Read More
Rethinking Packaging Robotics to Prioritize Flexibility
Rethinking Packaging Robotics to Prioritize Flexibility
In this eBook, you’ll learn how to guard against the traps that CPGs sometimes inadvertently set for themselves when implementing robotics that lead to automation “brittleness.”
Read More
Rethinking Packaging Robotics to Prioritize Flexibility