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Time to collaborate

Discussions of orchestral music and opera often include talk of a leitmotif, a recurring melody or theme driving the piece forward.

The leitmotif I’m hearing in packaging circles these days has everything to do with collaboration. It’s an approach that may help drive packaging forward.

It started in Milan at Italy’s biennial packaging show, Ipack-Ima, where a one-day conference was devoted to the question of how food processing and packaging technologies could help solve the problem of world hunger. Packaging will clearly play a central role. But if any one message emerged from this event, it was this: Growing, processing, packaging, storage, and distribution methods must all be optimally aligned with financing considerations, governmental policies, and educational initiatives if meaningful progress will ever be made in the fight against world hunger. In other words, collaboration is the key.

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