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SIDEBAR: Improving speed-to-market

The Integrated Value Chain increases speed-to-market for contract packagers by involving each constituent in the value chain at the beginning stages of package development.

This approach gets products to market faster because:

• The team gets high quality information directly from each member much sooner.

• Everyone is on the same team, because there is no concern about where ideas originated.

• The process is collaborative

and fun.

Initial efforts to identify and introduce the key players will contrast with the traditional linear value chain and will take energy to complete. But the process works because team members can share their expertise while “wearing new lenses.”

Rethinking Packaging Robotics to Prioritize Flexibility
In this ebook, you’ll learn how to guard against the traps that CPGs sometimes inadvertently set for themselves when implementing robotics that lead to automation “brittleness.”
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Rethinking Packaging Robotics to Prioritize Flexibility
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