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SIDEBAR: Improving speed-to-market

The Integrated Value Chain increases speed-to-market for contract packagers by involving each constituent in the value chain at the beginning stages of package development.

This approach gets products to market faster because:

• The team gets high quality information directly from each member much sooner.

• Everyone is on the same team, because there is no concern about where ideas originated.

• The process is collaborative

and fun.

Initial efforts to identify and introduce the key players will contrast with the traditional linear value chain and will take energy to complete. But the process works because team members can share their expertise while “wearing new lenses.”

Annual Outlook Report: Sustainability
The road ahead for CPGs in 2025 and beyond—<i>Packaging World</i> editors review key findings from a survey of 88 brand owners, CPG, and FMCG readers.
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Annual Outlook Report: Sustainability
Break out of the ordinary: see what’s new in packaging & processing!
At PACK EXPO Las Vegas, you’ll see machinery in action and new tech from 2,300 suppliers, collaborate with experts and explore transformative solutions. Join us this September to experience a breakthrough in packaging and processing.
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Break out of the ordinary: see what’s new in packaging & processing!