Contoured bottle 'clearly' fits

In April, Clearly Canadian Beverage and Reebok Intl. unveiled Reebok Fitness Water in a compelling contoured bottle.

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According to Vancouver, British Columbia-based Clearly Canadian, the bottle is hot-filled by a copacker at a facility near Toronto, under license from Canton, MA-based Reebok.

Empty, the polyethylene terephthalate bottle weighs 44 g. It’s injection/stretch blow-molded by Schmalbach-Lubeca (Manchester, MI). The tapered, ribbed bottle is easy to grip with one hand and easy to tote for the active, health-conscious consumers the beverage targets. According to Schmalbach, the ribbing replaces vacuum panels that are traditionally used to prevent hot-filled plastic bottles from collapsing due to internal vacuum pressure formed as the liquid cools.

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