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Landbell Group, a global operator of over 40 producer responsibility organizations (PROs) and a provider of closed-loop recycling solutions, and PureCycle Technologies Inc., a company focused on changing the recycling industry by providing a sustainable solution for purifying polypropylene plastic, announce a collaboration to prioritize and expand the upcycling of polypropylene (PP) waste into high-purity, recycled PP that can be used in high-value and demanding applications across Europe.
In January 2024, Landbell Group and PureCycle Belgium began collaborating to advance the recycling of PP waste in Europe. As part of this collaboration, Landbell Group will use its expertise in the collection, sorting and processing of plastics across several European countries. Landbell Group will supply the PP waste from its household collections as feedstock for PureCycle's first European PP recycling plant in Antwerp, Belgium, with an expected annual capacity of 59,000 tons once constructed and operating. PureCycle Belgium will be using its form of dissolution recycling and experience from PureCycle’s flagship plant in Ironton, Ohio, USA, which is expected to have an annual capacity of 48,600 tons once fully operational. PureCycle transforms polypropylene plastic into a versatile, replenishable resource through a purification process, involving multiple steps. The result is a PP-recyclate that can serve as a drop-in replacement to virgin PP. PureCycle’s PureFive recyclate can be recycled and reused multiple times and is already being used in commercial applications in the USA.
Through this partnership with PureCycle, Landbell Group will ensure that the thermoplastic polymer which is used in the packaging industry, from food and beverage packaging to industrial and consumer goods packaging, is redirected towards high quality recycling. In this way, Landbell Group strengthens its commitment to the development of innovative recycling solutions to enable a circular economy. PureCycle’s VP of European and Asia Pacific Operations Wiebe Schipper said, “Our collaboration with Landbell Group represents a significant step to advance plastic circularity in Europe. We’re proud to collaborate with another sustainably minded company that is committed to reducing plastic waste and creating a circular economy for plastics.” Schipper said: “PureCycle is looking forward to collaborating with Landbell Group as we work to make dissolution recycling more widely available throughout the region.”
Uwe Echteler, COO of Landbell Group said, “By combining the innovative and robust approaches of PureCycle Technologies and Landbell Group in Europe, we will drive higher recycling rates and high-quality recycled PP, empowering producers to close the loop and to fulfill their new obligations from the Packaging & Packaging Waste Regulation (PPWR).”
