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Men’s Grooming Brand L’Atelier Shelter Breaks Category Norms

Packaging for L’Atelier Shelter men’s grooming products uses a simple, dark design to convey mystery and creativity; refill packs enhance sustainability.

For the graphics for L'Atelier Shelter, Appartement 103 focused on a simplified but powerful visual brand identity.
For the graphics for L'Atelier Shelter, Appartement 103 focused on a simplified but powerful visual brand identity.

Conceptualized in 2019 by Antoine Rouvroy, L’Atelier Shelter is a new startup brand that is 100% dedicated to men’s beard, skin, and grooming routines. Before launching the brand, Rouvroy had a long history of distributing grooming products. Perceiving a lack of options in the market, he took matters into his own hands to craft the perfect product range and challenge the world of cosmetics.

Entirely natural and vegan, the brand consists of an extensive range of products across different collections such as shaving gels, face and beard moisturizers, beard foam washes, beard cleanser, and oils, shampoos, etc.


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Read how packaging will help drive the men's skincare product market.

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