The Weston, MO, distillery recently announced that its new glass
container for its super premium 360 Vodka grew directly out of “the
company’s decision to integrate environmental sustainability into its
product line.” They’ve even set up a new division, Earth Friendly
Distilling Co., and they’re referring to 360 Vodka as “the world’s
first eco-friendly premium spirit.” Wait, there’s more: “The
introduction and rollout of 360 Vodka establishes a new paradigm in the
distilled spirits industry, which is built around a complete philosophy
and commitment to eco-awareness throughout the product development and
packaging process.”
The bottle, notes Earth Friendly Distilling Co., is made from 85% recycled glass. The firm has also announced plans to support eco-friendly “green” organizations dedicated to the betterment of our environment though its “360 Close the Loop” campaign, whereby the company will donate up to $1.00 to select organizations for every bottle cap that is returned to the distillery
