Heinz UK, a Kraft Heinz company, recently made the packaging format switch for its multi-packed soups from plastic (LDPE) shrink wrap to a paperboard multipack. In doing so, it became first to market with WestRock’s Cluster-Wing™ paperboard multipack design. Heinz’s implementation of this patent-pending packaging innovation gives it a sustainable and functional alternative to single-use plastic shrink wrap packaging.
“The new Heinz Eco-Friendly Sleeve design was developed in close collaboration between Heinz and WestRock, and it features a robust and convenient handle that enables consumers to carry multiple cans of Heinz Soups, Beanz, and Pasta products,” says Anke von Hanstein, Brand Manager, Heinz Soups at The Kraft Heinz Company. “The design underwent rigorous consumer and pack performance testing to ensure it is comfortable, secure, and convenient for shoppers.”
