"There is no such thing as being ‘environmentally friendly.’ However, different packaging solutions have different environmental performances," says Michael Rubenstein, chief growth and innovation officer at Alcan Packaging in a question-and-answer interview with Pharmaceutical Technology Europe (PTE).
Understandably, many companies in the packaging community are eager to push their sustainability solutions, but Rubenstein notes, “there are no silver bullets for more sustainable packaging—it all depends on the context.” Alcan takes a 4 Ps approach, aiming to integrate sustainability into its plants, people and communities, products, and partnerships.
