While the bag-in-box wine container has been one of the fastest growing
segments of the market worldwide, France has been slower to see market
gains. And, the bag-in-box package must compete with the personal
plastic jug in France. The French can visit a merchant or chateau with
a plastic jug and have it filled by tap from a large vat. Only nine
percent of the wine container market share belongs to bag-in-box
packaging—similar to the United Kingdom. Elsewhere, the market
penetration rate is up to 42% in Norway, 33% in Sweden, 25% in Finland,
and 12% in Denmark. Not surprising since these Nordic countries have a
reputation for appreciating progressive, environmentally-friendly
packaging.
Also in France, bag-in-box wine making inroads
The traditionally conservative French wine market is beginning to accept bag-in-box wine packaging.
May 31, 2007
Machinery Basics
New ebook focused on cartoning equipment
Read about the various types of cartoning equipment, how to select the right one, and common pitfalls to avoid. Plus, read equipment advice from CPGs for ultimate cartoning success.
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