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Skincare Brand Supergoop! Starts Free Recycling Program with TerraCycle

Protective skincare brand Supergoop! will now offer free recycling of its tough-to-recycle packaging through waste management company TerraCycle.

Supergoop! Daily Dose serum packaging.
Supergoop! Daily Dose serum packaging.
TerraCycle

Consumers of sun protection-focused skincare brand Supergoop! can now defend the environment as much as their skin.

The brand partnered with waste management company TerraCycle to create the Supergoop! Recycling Program, a TerraCycle release said. The program gives consumers the opportunity to divert the brand’s tough-to-recycle packaging from landfills and into new post-consumer recycled products.Supergoop! Unseen Sunscreen packaging.Supergoop! Unseen Sunscreen packaging.TerraCycle

“At Supergoop!, we’re committed to making products that are good for people and the planet,” Founder Holly Thaggard says in the release. “Through this partnership with TerraCycle, we’re so excited to bring more positive change to our community and continue to change the way the world thinks about sunscreen.”

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