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TricorBraun acquires German Glass Packaging Provider Glassland

The Glassland acquisition increases the German presence of TricorBraun’s premium glass packaging business, Vetroelite.

Tricor Braun3

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Global packaging provider TricorBraun has acquired glass packaging provider Glassland. The acquisition grows the German footprint of TricorBraun’s premium glass packaging business, Vetroelite, while broadening TricorBraun’s European presence.

Glassland serves spirits and other customers in Germany and Switzerland with an expansive catalogue of high-end glass bottle and closure designs.

“The Glassland team is equally passionate about customer service as they are about design, and as a result, they’ve built a longstanding business with an impressive reputation,” said Declan McCarthy, president, TricorBraun Europe. “We welcome Glassland to TricorBraun and look forward to supporting the team’s continued growth.”

All Glassland team members will remain with TricorBraun and continue to work out of their Bonn, Germany, location. After a transition period, Glassland will fully integrate with Vetroelite.

“TricorBraun has a successful acquisition track record because we partner with strong companies while providing opportunities for team member and business growth,” said McCarthy. “This strategic acquisition provides additional growth avenues for Glassland, Vetroelite, our team members, and supplier partners while providing expanded services and local options for customers.”

“Joining TricorBraun and Vetroelite is an exciting step in Glassland’s history,” said Johannes Huth, founder and CEO, Glassland. “Working together provides access to global resources and expertise while preserving our dedication to the highest level of customer service. We look forward to future growth in the beer, spirits, and wine sectors in Switzerland, and as well as serving other packaging segments—in addition to glass—with TricorBraun’s support.”

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