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The other finalists in INX International’s Colored by INX Can Design Contest included Ballast Point Brewery, Hazy Sculpin India Pale Ale submitted by Ball Corp.; Lagunitas Brewing Co., Island Beats Tropical IPA submitted by Lagunitas; Miller Brewery, Miller Lite Grill submitted by Ball Corp.; and Ruby’s Revenge Imperial Grapefruit IPA from Great Lakes Brewing Co., the Cleveland-based craft brewer that had won the contest the two previous years.
This year’s entries required designers to use two colors from the INX Metal Color Catalog when they produced a commercial can design prior to January 1, 2023. Levi Boss, Graphics Center of Excellence Director at Ball Corp., indicated the color catalog was essential to the success of their winning design.
“The colors of the design and the complex graphics, combined with Ball Corporation’s EYERIS color separation technology, presented an outstanding design with a standout visual impact,” said Boss, who was involved in the winning entry. The design team also included Nick Weiland, Brand Director at Shiner Beer, and a trio of people connected to the Bakery Agency in Austin, Texas, Shiner’s creative shop: Design Lead, Kaleb Sindac; Associate Creative Director, Kerrie Heckel; and independent Illustrator and Art Director, Evaristo Angurria of Angurria Design Co.
Texhex Bruja’s Brew IPA is produced at the Spoetzl Brewery in Shiner, a small community in southeast Texas with a population of just over 2,000 residents. Founded by Kosmos Spoetzl in 1909, they produce more than six million cases of beer annually. Texhex Bruja’s Brew IPA was introduced in early 2022 and is now available nationwide in 6- and 12-pack cans.
Renee Schouten, Vice President of Marketing for INX who manages the competition, said reinstating the public voice in the voting process after a one year hiatus was the right decision.