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Type: Article
Sustainable Packaging
Sustainable Packaging—Seventh Generation Keeps Moving the Needle
Seventh Generation, which was knee-deep in sustainable packaging when it was hardly even a thing, is waiting for their CPG peers to sense the urgency and catch up—now.
December 9, 2021
Pictured from left are CEO Alison Whritenour, Director of Packaging Development Derrick Lawrence, Manager of Packaging Development Kelly Murosky, and Global Director of Advocacy and Sustainability Ashley Orgain.
Sustainable Packaging
Refill Revolution: Waterless Body Wash, Brita Reusable Purified Water Bottles, and Plastic Corrugate Substitute
ThePackHub
See a few examples of reusable and refillable packaging innovations from ThePackHub’s December Packaging Innovation Briefing Report.
December 9, 2021
Brita Reusable Purified Water Bottles
Sustainable Packaging
15 Minutes of Sustainability Talk with P&G
Invisible watermarks with imprinted recycling data, scalable initiatives for waste management infrastructure, and changing up plastic usage, material, and product formats are all currently in the works at P&G.
December 6, 2021
P&G is creating scalable initiatives for waste management infrastructure, and changing up plastic usage, material, and product formats.
Sustainable Packaging
L’OrĂ©al Pioneers Bottle Made from Industrial Emissions
The prototype HDPE package is the result of a partnership with LanzaTech and TotalEnergies that converts carbon waste from emissions from a steel mill into recycled polyethylene with the same properties as virgin plastic.
November 17, 2021
L’Oréal has produced a prototype cosmetics bottle that is made from a drop-in polyethylene created from the recycling of carbon emissions.
Sustainable Packaging
Packaging as a Business Asset: Loop Case Study
Loop’s prefill reuse model of sustainability has evolved since its development in 2017, and it’s growing as more retailers sign on to owning their own refillable packaging.
November 15, 2021
A Loop Drop Off Point
Sustainable Packaging
Spirited Sustainable Packaging
Spirits company Diageo reports on the state of its “Spirit of Progress 2030” sustainability program, and their global ventures to increase sustainable packaging for their brands.
November 4, 2021
Johnnie Walker Paper Bottle
Sustainable Packaging
Coca-Cola Unveils 100% Plant-Based PET Bottle, Ready to Scale
Using two breakthrough technologies, The Coca-Cola Company has found two paths to a 100% bio-based bottle, one that uses sugar from corn, and another that uses forestry waste.
October 27, 2021
The Coca Cola Company has introduced its first-ever beverage bottle made from 100% plant-based plastic, excluding the cap and label, with a limited run of approximately 900 of the prototype bottles.
Sustainable Packaging
Reimagining Sustainable Packaging through Collaboration
Incorporating more sustainable options into CPG packaging is both a necessity and a challenge. Read about current initiatives to innovate new materials, improve recycling systems, and get closer to a circular economy.
October 18, 2021
Getty Images 1207248534
Sustainability
The Rise of Refillable
Michael Rutchik, Creative Director of the OLIKA brand of hydrating hand sanitizer, answers PW questions about his brand’s pivot to durable, refillable packaging.
October 1, 2021
OLIKA hand sanitizer
Sustainability
Refill Revolution
ThePackHub
Refillable and reusable packaging continues to come through the innovation funnel. See a few examples from ThePackHub’s September Packaging Innovation Briefing Report.
September 21, 2021
Zero Co Forever Containers
Sustainable Packaging
Grove Collaborative is First with Plastic-Free Refillable Deodorant Pack
Company expands its Peach line of clean, vegan personal care products with deodorant and body lotion packaged in a 100% aluminum ‘forever case’ with refills in 100% aluminum cartridges.
September 15, 2021
Included in the line are three clean-ingredient, vegan deodorant varieties—Cucumber Sage, Citrus Vetiver, and Coconut Jasmine—a body balm stick in a Coconut Pineapple scent, and a body lotion stick in Lavender Coconut.
Recycling
Getting Noticed: Standing Out on Shelf and In-Hand
ThePackHub
A package’s first impression can be the difference between success and failure in an ever-increasing competitive marketplace. See a few examples from ThePackHub’s September Packaging Innovation Briefing Report.
September 13, 2021
Aluminum Cans For Coffee Beans
Sustainable Packaging
BIC Transforms its Approach to Plastic Products & Packaging
New sustainability goals around its use of plastic drive BIC to look at new options for products and packaging, including a greater use of recycled materials, a move from plastic to paperboard, and refillable and reusable alternatives.
September 7, 2021
The new BIC ReVolution line is the brand’s first full range of eco-friendly stationery items, including ball pens, mechanical pencils, permanent markers, and correction tape.
Sustainable Packaging
Unilever Expands Refill Trials in the U.K.
After a successful trial with Asda last year, Unilever is launching the largest refill trial of its kind in the U.K., offering popular personal and household care products in return-on-the-go and refill-on-the-go formats.
September 1, 2021
The reusable bottles for the refill-on-the-go and return-on-the-go systems are made from stainless steel or aluminum for durability.
Sustainable Packaging
Reusable, Recyclable Glass Toothpaste Bottle is ‘Noice’
Noice Care offers its natural toothpaste in an amber glass bottle with a reusable pump dispenser for D2C; a reusable, refillable glass bottle is available through the Loop shopping platform.
August 31, 2021
Noice natural gel toothpaste comes in an amber glass bottle with reusable pump dispenser. Refills use a screw-top closure.
Sustainable Packaging
Love Beauty and Planet Debuts Reusable Aluminum Bottle
Unilever hair and skincare brand Love Beauty and Planet is the first major beauty brand to launch a reusable aluminum bottle for shampoo and conditioner for mass market.
June 16, 2021
Love Beauty and Planet launched 16-oz reusable aluminum bottles and 32.3-oz 100% rPET refill bottles for two formulas of its shampoo and conditioner at Target in April 2021.
Sustainable Packaging
Plastic-Free Deodorant & Body Care Refill System Launched
A reusable aluminum case from Grove Collaborative is refilled with deodorant and body care balm sticks, also packaged in aluminum.
May 18, 2021
The Peach Body Care refill system comes in plastic-free, refillable body lotion and body balm stick formats that utilize clean and vegan formulas with 100% natural fragrances.
Sustainability
Packaging World on Marketplace: How COVID-19 Might Change Packaging for Good
Packaging World Editor Matt Reynolds talked packaging with Marketplace’s Kai Ryssdal earlier this week. Here’s how that interview unfolded

May 12, 2021
Screen Shot 2021 05 12 At 8 21 22 Am
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