Every element for the WD-40 Specialist line is new—from typefaces, to icons, to a refined WD-40 brand logo. But color became the critical component of the redesign.
Containers
Package Design for WD-40 Specialist Line Lands Smoothly
New packaging from the brand that helped send rockets into space relies on color cues to help consumers find the product on shelf and enhance its professional positioning.
October 8, 2020

Containers & Closures: Page 45

Containers
Beverage Encourages Voters to Speak their ‘Peace’
By scanning a ‘sip & scan’ icon on special Peace Tea iced tea beverage cans, consumers can link to a mobile landing page powered by non-profit Vote.org.
October 7, 2020
Web
Sustainability
Innovating the Plant-Based Food Category with Functional Superfoods
Lavva is growing its brand with Paleo and Keto-certified plant-based yogurts and milk products.
October 6, 2020
Lavva Products
Sustainability
Placon Focuses on Sustainability with Solar Energy Partnership
Placon
Placon is collaborating with MG&E to purchase locally generated, carbon free solar energy from the O’Brien Solar Fields.
October 2, 2020
Solar Panels
Sustainable Packaging
First 100% Certified Ocean-Bound Plastic Beverage Bottle Launched
Three years in development, the bottle for new ZenWTR vapor-distilled, high-alkaline water also uses a recycle-friendly label and adhesives, as well.
September 30, 2020
The ZenWTR bottle was in development for more than three years, due to the complexity of its operations.
Sustainable Packaging
SC Johnson, Plastic Bank Focus on Collection, Fighting Poverty
SC Johnson launches ocean plastic bottles for Mr Muscle and Windex brands using ocean plastics collected by Plastic Bank through a three-year partnership.
September 29, 2020
In the U.S. and Canada, the three Windex formulas in the Social Plastic bottle are sold in a number of retailers, such as Target and Walmart, as well as on Amazon.
Sustainable Packaging
Label-less Bottle a Cinch to Recycle
Alkaline-purified water from premium vodka producer Toast uses a screen-printed bottle to convey elegance, and more importantly, to enable easy recycling.
September 25, 2020
The sleek, 16.9-oz, clear wine-bottle shaped package uses minimal decoration, with the logo positioned in black type vertically up the front panel of the bottle.
Containers
‘Nature’s Fingerprints’ Provide Inspiration for Wine Packaging
Cans for a new line of wine from Odell Brewing Co. feature organic patterns that reflect nature’s own self-organizing biological systems.
September 24, 2020
Odell Red
Sustainability
Primex Design & Fabrication Employees Step Up for Pandemic Response
Primex Design & Fabrication
Primex Design & Fabrication has continued operating since April in response to the Covid-19 pandemic. It has been producing its PrimexProtect line of PPE and social distancing products for medical personnel, first responders, and more.
September 18, 2020
Primex
Filling/capping, liquid & viscous
New Canning Line for Contract Filler Fuels Future Business
U.K. beverage co-packer Cawingredients installs canning line that achieves 99.9% performance and offers flexibility for a variety of can formats and secondary packaging.
September 16, 2020
Richard Harrison (l.), partner and CEO, and Andrew Cawthray Chairman and joint CEO, Cawingredients
Plastics/resins
Swiss Miss is First in Cocoa with Recyclable Tub
The new, recyclable package uses a tapered, space-efficient cube design that reduces the package’s carbon footprint by 98 metric tons each year versus the previous round canister.
September 16, 2020
The new, light-blue easy-grip container is made of recyclable polypropylene with a wraparound in-mold label and a space-efficient tapered cube design.
Beverage
Room to Grow for Can Market
Even with the current addition of new plants and expanding production lines, there is plenty of room for growth in the market.
September 8, 2020
Getty Images 866325256
Containers
New England’s Original IPA Gets a ‘Wicked’ New Look
One of the first craft brewers in New England, Harpoon Brewery aims to spear new business while distinguishing itself in the crowded craft category with a new package design that leverages iconic assets.
September 7, 2020
The distinctive Harpoon diamond takes the central location on pack, dynamically framing the brewery illustrations and also serving as a robust wayfinding device at shelf.
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Products
Husky HyCAP 4.0 tooling solution molds for high-speed beverage closure manufacturing with yellow background
Beverage Closure Injection Molding Tooling
Husky Technologies’ HyCAP 4.0 tooling supports high-speed injection molding of lightweight, tethered, and non-tethered beverage closures with improved precision, durability, and reduced maintenance requirements.
Injection Molding Tooling
Inverted Lidless Dispensing Closures
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