Containers

PUMA's "Clever Little Bag"

Sports lifestyle company’s commitment to sustainability eliminates traditional shoe box.

April 14, 2010

Containers & Closures: Page 142

Containers

Has the tube's time come in additional categories?

In Europe, vodka and energy drinks have emerged in tube packaging. In the U.S., now there’s sushi in a tube. Marketers are finding new uses for this versatile package form.

April 13, 2010

Containers

New design, and a 40% sales boost, for Gentleman Jack

Brown-Forman increased sales 40% for its Jack Daniels Gentleman Jack line of premium Tennessee whiskey by broadening the brand's appeal beyond its primary market of 25- to 34-year-old white males.

April 8, 2010

Containers

Karl Lagerfeld designs Coca-Cola Light bottle

Los Angeles Times image section reports on French limited-edition design.

April 8, 2010

Containers

Soft Scrub extends brand by changing cleaning behavior

Are you looking to create a brand extension?

April 3, 2010

Sustainability

Solid gains in bottle-to-bottle recycling

Closed-loop, bottle-to-bottle recycling is taking a big leap forward in a Canadian town called Shelburne, some 60 miles north of Toronto.

April 1, 2010

Containers

Dogboned pairs of Pace PET packs

Better functionality was the main driver behind Campbell Soup Co.’s recent redesign of the container it uses for Pace salsa sold through Club Store channels.

March 31, 2010

Containers

Tequila-based spirits launch in cartons

Portable, eco-friendly 1-L cartons are newest conveyance for premium tequila brand mixes.

March 25, 2010

Containers

Co-packer provides the precision in applying Dipping Chocolates label

Some of the best ideas appearing on store shelves today have come about because brand marketers go outside of their companies for ideas.

March 22, 2010

Flexible packaging

Case study in automating the bagging of frozen meals

By automating the bagging of its frozen Asian entrées, Kahiki Foods reduces labor costs by 65%, without eliminating workers.

March 22, 2010

Containers

Talk about inhaling your food...

March 16, 2010

Containers

OFF THE SHELF: Ergonomically designed Soft Scrub

Marketing and design editor Jim George points out the ergonomic advantages designed into a trigger spray package for a new Soft Scrub product from the Dial Corp.

March 12, 2010

Closures

Protein shakes launch in aluminum bottles

ABB (American Body Building) has introduced Pure Pro® 50 ready-to-drink shakes in recloseable, lightweight, 16-oz Alumi-Tek aluminum bottles from Ball Corporation.

March 6, 2010