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Kellogg's Tests Paper Cereal Liner, and Other Fiber-Based Plastic Replacements

See a few examples of paper or fiber-based packaging innovations from ThePackHub’s January Packaging Innovation Briefing Report.

Kellogg's trials paper liner bags
Kellogg's trials paper liner bags
ThePackHub

ThePackHub continues to report many instances of brands and retailers switching primarily from plastic to other often paper-based alternatives. Some, but not all, support the move with positive evidence of these changes' environmental impact. The reality is that we are experiencing a cycle of high change where, in some cases, recyclable plastic is being replaced with other materials because consumers believe this as the right thing to do from an environmental perspective. However, not all examples stand up to stringent environmental scrutiny. Most of the material changes have often come about following significant investment in machinery and new processes. These switches are for the longer term, and any reversals are a long way off.

Learn more about ThePackHub's Innovation Zone here.

Kellogg's trials paper liner bagsKellogg's trials paper liner bagsThePackHubUK Retailer Trials Paper Lining for Cereal Brand
Multinational food manufacturing brand Kellogg’s are testing a paper lining for their iconic Corn Flakes variant for the UK market. The trial will take place in a small number of Tesco outlets. The paper lining will be introduced as a replacement for the non-recyclable plastic bag that has been traditionally used in Kellogg’s Corn Flakes packaging. A few challenges were encountered and overcome in the production of the new packs. Kellogg’s needed to ensure that the paper would survive the filling and sealing processes while maintaining the barrier properties. Freshness maintenance and integrity of the product inside was also an obstacle to overcome, but Kellogg’s achieved the high standard they were striving for and is hoping that it is maintained throughout the trial.

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