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Henkel Hair Color Tubes Converting to 100% Recycled Aluminum

Henkel hair color brand Diadem is one of the first brands in the company’s Beauty Care portfolio to transition to 100% recycled aluminum tube, with the complete product range already using the new tube.

Henkel

Henkel’s Beauty Care business has begun converting its hair color product portfolio to aluminum tubes made of 100% recycled material. With this transition covering all retail and professional brands globally, Henkel supports a closed loop while at the same time reducing the environmental footprint of its products. Notes the company, recycled aluminum has a significantly lower energy demand—up to 95% less—than virgin aluminum, thus a significant reduction of the CO2 footprint per aluminum tube can be achieved. In addition, aluminum tubes are fully recyclable and widely recovered through existing waste management systems.

In the hair color category, aluminum tubes are used to protect the product and allow for easy-to-handle-application by professional hairstylists and consumers. Thus, they need to fulfill high-quality standards, which the company says are also ensured when using recycled aluminum.


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