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Common sense rules to follow FTC's Green Guides

For the most part, the Federal Trade Commission’s Green Guides, including their recent “Revisions,” simply apply traditional consumer protection principles to environmental marketing claims.

Essentially, the FTC takes a holistic approach toward determining whether a claim is deceptive or misleading, taking into account the context in which the claim was made, the effect it has on consumer decision-making processes, and any documentable support for the claim.

The Green Guides do, however, provide some specific guidance on the appropriateness of various environmental marketing claims. Here’s a useful list of key things to avoid in making green claims.

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Conveying Innovations Report
Editors report on distinguishing characteristics that define each new product and collected video demonstrating the equipment or materials as displayed at the show. This topical report, winnowed from nearly 300 PACK EXPO collective booth visits, represents a categorized, organized account of individual items that were selected based on whether they were deemed to be both new, and truly innovative, based on decades of combined editorial experience in experiencing and evaluating PACK EXPO products.
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Conveying Innovations Report