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Detail-rich sustainable packaging Product Database is an industry first

Greener Package launches a first-of-its-kind Web-based Product Database for sustainable packaging materials, with collaboration from Walmart.

MULTIPLE VARIABLES. Unlike most packaging-related product databases, the GreenerPackage.com Product Database allows the user to
MULTIPLE VARIABLES. Unlike most packaging-related product databases, the GreenerPackage.com Product Database allows the user to

Web-based knowledge exchange GreenerPackage.com now offers the industry’s first and only searchable database of sustainable packaging materials—the Greener Package Product Database. Unveiled in May, the database encompasses both raw and converted materials and is rich with detailed product information from the sustainable packaging industry’s leading suppliers.

The Greener Package Product Database has been meticulously developed by GreenerPackage.com and ECRM, the technology provider for Walmart Stores’ Sustainable Packaging Scorecard Modeling Software, to equip users with the most thorough information on both packaging performance and sustainability characteristics available. To submit their product information, suppliers must complete a standardized questionnaire that asks 27 detailed questions on packaging performance and 12 on sustainability. The database replaces ECRM’s Marketgate Web site, becoming the central portal through which suppliers must enter their data for inclusion in Walmart’s Scorecard Modeling Software.

"Quite frankly, there is no other database on the Web like this,” says Dave Newcorn, vice president of e-Media for GreenerPackage.com parent company Summit Publishing. “All of the data points are very, very specific to packaging materials. This also represents the first time that packaging suppliers can make sustainability claims, and we have found a way to normalize those claims or standardize how they are represented to the industry.”

Through a voluntary, third-party review process, suppliers can have their sustainability claims validated against the Greener Package Guidelines to Sustainability Claims. The review, designed to root out greenwash, provides “an apples-to-apples comparison of materials and sustainability claims,” Newcorn relates. Only those suppliers whose claims have been reviewed will be included in Walmart’s Modeling Software.

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