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Tradewinds 12-pack

Customers at a major national retailer will soon have the option of buying 16-oz bottles of Tradewinds kettle-brewed teas multipacked in an unusual 12-bottle case.

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The Meta style box, with beveled corners that give it extra strength, has been used by Cincinnati-based Tradewinds for the past two years, especially for retailers selling individual bottles from the case with a perforated tear-out display panel. The box is assembled and packed with bottles by a contract packager using a patented Meta Systems (Atlanta, GA) fixed-mandrel machine. Until now, Tradewinds boxes had been postprinted flexographically in a single color. The new 32-ECT case will employ a preprinted liner featuring five-color process printing done offset by Mead Packaging (Atlanta, GA).

“The new case is specifically designed for case unit sales,” says Christy Lichtendahl, Tradewinds marketing manager. “When we originally switched from a 24- to a 12-pack, our customers loved it because it’s lighter and easier to handle. Now, there is so much more appeal with the new graphics.”

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