Moosehead muscles in on U.S. light beer market

Moosehead is Canada’s oldest and largest independent brewery, and it’s the third-largest Canadian brewer overall, based on production volume.
The 12-oz green glass bottles are supplied by Owens-Illinois (www.o-i.com) and bear litho-printed six-color, metallized blue paper labels supplied by Inland Label & Marking Services (www.inlandprinting.com). The tinplate steel crowns for the bottles and the 12-oz aluminum cans (five-color process-printed) are supplied by Crown Cork & Seal Canada, Inc. (www.crowncork.com).
Fiberboard cartons for the 12- and 24-pack bottled beers, gravure-printed in six colors, are supplied by Mead (www.meadwestvaco.com). The five-color flexo-printed cartons for the 12-pack cans are supplied by Master Packaging Inc. (www.master-packaging.com). A new high-speed cartoner from Graphic Packaging International, Inc. (www.graphicpkg.com) recently was installed to handle the can-cartoning operations.
Moosehead USA president Glenn McDonald notes, “We are pleased to introduce this additional brand to our distributors, retailers, and consumers. Launching Moosehead Light in 10 States is a starting point for us. We are looking forward to offering it to additional markets in the near future.”