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Sidewalk Cafe pack 'sticks' out

In Target department stores nationwide, Fullerton, CA-based Hunt-Wesson is testing 1-oz Slim Stick(TM) packs of Swiss Miss® Sidewalk Caf/® instant cappuccino in six-count cartons.

Hunt-Wesson will likely continue testing into the summer, says director of corporate communications Kay Carpenter.

The test is further evidence of growing interest in the Slim Stick, which has been sold at retail recently for powdered products such as coffee, cappuccino and baby formula (see Packaging World, July '98, p. 2 or packworld.com/go/capcoolers).

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