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Mylanta returns with updated packaging

Brand conveys the promise of relief in functional HDPE bottle. Meanwhile, new Mylanta Gas Minis launch in a one handed-convenience package that provides discretion and portability.

The new and improved Mylanta reached store shelves nationally in April 2016, in a refreshed package that embraces the latest consumer OTC healthcare trends.
The new and improved Mylanta reached store shelves nationally in April 2016, in a refreshed package that embraces the latest consumer OTC healthcare trends.

After a multi-year hiatus, the iconic antacid brand Mylanta is back, licensed by Infirst Healthcare Ltd. from Johnson & Johnson Consumer Inc. McNeil Consumer Healthcare Division. The new and improved Mylanta reached store shelves nationally in April 2016, in a refreshed package that embraces the latest consumer OTC healthcare trends.

Infirst Healthcare approached Berlin Packaging with a tall order: entice consumers back to Mylanta by updating the flagship 12-oz bottle; add convenience and ergonomic functionality; echo key elements of the original package design; and perhaps most importantly, convey the brand promise of fast, soothing relief.

Berlin Packaging’s design subsidiary, Studio One Eleven responded with a custom high-density polyethylene bottle that builds on the Mylanta brand assets. The calming teal color is reminiscent of the original bottle, yet updated for a more contemporary feel.

The new extrusion-blown Mylanta bottles were contract manufactured by Berlin Packaging with Starplex Scientific.

The tapered bottle features indents on both sides for solid gripping. New to the updated package is a clear polypropylene dosage cup that snaps over the bottle cap; the cup is debossed with the Mylanta name to discourage unintended use as well as to ensure quick return if misplaced. The dosage cup is secured at retail with a heat-sealed overwrap.

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