Stunning graphics provide irresistible shelf presence.
Labels
Sleeves make big noise for small pack
High-impact shrink sleeves are helping to maximize on-shelf presence in the UK for packs of the innovative Robinsons Squash’d super-concentrated squash drink.
March 31, 2014

Labels: Page 29

Labels
Alleviate labor with labels
As the U.S. sees a resurgence of its commercial, manufacturing, and shipping sectors, 82% of domestic industrial manufacturers expect positive growth within the next year, and another notable percentage are planning to expand or add on to their warehouse and distribution facilities.
March 7, 2014
Labels
MillerCoors first to add more detailed nutritional labeling
MillerCoors takes advantage of new voluntary on-pack nutrition labeling guidelines for alcohol to market Miller64, ‘the ideal beer choice for people living a balanced lifestyle.’
February 24, 2014
Pw 60169 About Miller64
Labels
Platinum Press: Outsert
Increased number of panels eliminates need for piggybacked outserts, reducing production time and cost.
February 19, 2014
Pw 60039 266 Fold Outsert Platinum Press
Labels
Off the Shelf: New bottle and labels for Baileys
Diageo's famous Baileys cream liqueur underwent a significant redesign this past year, and now the glass bottles are much more slender while the paper labels are of the pressure-sensitive variety.
February 11, 2014
Pw 219542 Thumbnail 2 60c916a0 V1
Coding, Printing & Labeling
Digital label printing suits hot sauce
Middleton Printing owner Steve Middleton recently saw the need to move towards more modern printing technology—digital ink-jet label production.
February 6, 2014
A unique and elegant label for a flavorful hot sauce.
Labels
Two discrete layers of EVOH help deliver three-year shelf life
One barrier layer of this award-winning pack is introduced in the coinjection molding process, while the second is in the in-mold label that’s added during coinjection.
February 5, 2014
Pw 59454 Bornholmsbeauty
Labels
Labeling legerdemain
What a difference a label can make—that’s a key takeaway from a Diageo story I’m working on for an upcoming issue.
February 5, 2014
Pw 59410 Patphoto 0
Labels
Extended-text label serves up Slime in seven languages
Tire sealant producer moves from a crowded label and instructions insert to an extended-text label with seven languages to successfully market its Slime brand to an international audience.
January 16, 2014
SEVEN LANGUAGES. A new five-panel, extended-text label for Slime Tire Sealant allows Accessories Marketing to provide information on the product in seven languages.
Labels
Upbeat protein drink label encourages bottle recycling
The Good Whey Company selects a premium-finish label material for its new protein dairy drink that provides shelf impact and facilitates bottle recycling.
January 8, 2014
Pw 58915 Upbeatbottles Sm
Labels
Nine considerations for specifying labels
The packaging engineer must begin to collect data from all the team members at the beginning of a labeling project in order to select and specify the best material and label supplier for the project.
November 23, 2013
Labels
Shrink-sleeve labels—best practices and production tips
There are many advantages to shrink sleeves from a consumer interaction perspective.
November 12, 2013
A smell-through port on the packaging for new Downy Unstoppables provides a level of comfort for consumers, who can get a preview of the scent the product will leave behind on their clothes before they purchase it.
Labels
Clear shrink-label lends shelf appeal to new rum drink
Pernod Ricard departs from the established label graphics for its Malibu family, launching a liqueur with see-through sleeve label with red and silver decoration.
November 8, 2013
Pw 57050 Malibured2
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