An important consumer trend reflected in today’s packaging is the desire for authenticity—the traditional and the natural. Verstraete introduces Matt IML to fill this need. The lacquer option gives your labels a matt, natural look that fits in with this trend perfectly, and the product exudes authenticity, purity, and naturalness.
Matt IML is also perfect for retro applications. Vintage is in, and you can easily create this old-school look using Matt IML. Adapt your artwork to the Fabulous Fifties, Swinging Sixties, or Sexy Seventies styles.
When combined with the right artwork, Matt IML can create a unique paper look. The packaging will have the look and feel of paper with all the advantages of polypropylene. Plus, IML packaging is environmentally friendly and completely recyclable.
