Vaska Home Products, headquartered in Berkeley, CA, specializes in uniquely formulated laundry cleaning products for delicate fabrics and sensitive skin. Free of irritants, toxins, pollutants, dyes, and binding agents, these 100%-biodegradable detergents contain natural ingredients derived from herbs, plant-based surfactants, and water-soluble degreasing agents, as noted on the company’s Web site, www.vaskahome.com. The Vaska formulations have been certified “natural” by the U.S. Environmental Protection Agency.
Vaska initially focused on regional institutional customers, such as the San Francisco Giants baseball team. But, from the end of 2009 through 2011, Vaska made expansions to its retail product line. The company wanted the packaging for these retail products to be equally unique and environmentally friendly as the formulations. While the original recyclable plastic container design was well regarded, the bottles were not particularly cost-efficient in terms of their printing and decorating.
