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Design emphasizes quality

06.11UK pork producer Pork Farms of Nottingham has unveiled a new brand identity and master pack design for its entire range of products.

Pork_Farms
Pork_Farms

The new design runs across the company’s traditional pork pies, sausage rolls, and snacks, and it emphasizes the brand’s heritage as a maker of quality product. The “pastoral” look of the old packs—which featured the words “Pork Farms” against a grassy landscape and included naïf-style birds perched on top—has been abandoned for a vintage look to emphasize the quality of the products. To this end, the packs have retained their traditional “racing green” and red color scheme, but they now use a “seal of quality” device with a redrawn Pork Farms logo inside a red circle. This device runs across the entire range.

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