Discover your next big idea at PACK EXPO Las Vegas this September
Experience a breakthrough in packaging & processing and transform your business with solutions from 2,300 suppliers spanning all industries.
REGISTER NOW & SAVE

Design emphasizes quality

06.11UK pork producer Pork Farms of Nottingham has unveiled a new brand identity and master pack design for its entire range of products.

Pork_Farms
Pork_Farms

The new design runs across the company’s traditional pork pies, sausage rolls, and snacks, and it emphasizes the brand’s heritage as a maker of quality product. The “pastoral” look of the old packs—which featured the words “Pork Farms” against a grassy landscape and included naïf-style birds perched on top—has been abandoned for a vintage look to emphasize the quality of the products. To this end, the packs have retained their traditional “racing green” and red color scheme, but they now use a “seal of quality” device with a redrawn Pork Farms logo inside a red circle. This device runs across the entire range.

Annual Outlook Report: Sustainability
The road ahead for CPGs in 2025 and beyond—<i>Packaging World</i> editors review key findings from a survey of 88 brand owners, CPG, and FMCG readers.
Download Now
Annual Outlook Report: Sustainability
Pharmaceutical Innovations Report
Discover the latest breakthrough packaging technologies shaping the pharmaceutical sector. This report dives into cutting-edge innovations, from smart containers that enhance patient safety to eco-friendly materials poised to transform the industry’s sustainability practices. All from PACK EXPO. Learn how forward-thinking strategies are driving efficiency and redefining what’s possible in pharma packaging.
Learn More
Pharmaceutical Innovations Report