Flexible packaging: Page 164

Flexible packaging

Standing up to the competition

By early this summer, Elmhurst, IL-based Keebler expects to complete its nationwide rollout of Cheez-It® baked snack mixes in three varieties.

April 30, 1999

Flexible packaging

New market means new packaging

Sundried tomatoes are a $20 million category, according to marketing vice president Howard Nager of Sunsweet Growers. To break into this hot market, Pleasanton, CA-based Sunsweet decided to use packaging color and design aimed at appealing to a wider market than it aims for with its well-known prune products.

April 30, 1999

Flexible packaging

Salons sample new pack

Regis salons give away an unusual sample pack printed with a $1-off coupon to entice customers to purchase regular-sized hair-care products.

April 30, 1999

Flexibles

President's award winner

The winner of this year's President's Award in the annual competition sponsored by the Flexible Packaging Assn. goes to Duralam (Appleton, WI) for a line of Jobe's®-brand plant food spikes in stand-up pouches.

March 31, 1999

Flexibles

Oscar Mayer extends Carving Board line with MAP pack

Fully cooked, refrigerated, ready-to-eat chicken breast strips have been added to the Louis Rich Carving Board line from Oscar Mayer Foods. When asked about packaging materials and suppliers, about all the Madison, WI, firm would say is that modified-atmosphere packaging is used.

March 31, 1999

Flexible packaging

Roskam Baking 'falls' for in-tube metal detection

In-tube metal detectors are helping contract packager Roskam Baking grow its business. The CP packs dry food products such as cereal and snacks at four plants in its home city of Grand Rapids, MI.

March 31, 1999

Flexible packaging

Easy Gardener changes its packaging landscape

Improved graphics and a tighter wrap provide stronger shelf presence for rolls of Easy Gardener's landscaping products that are packaged on new wrappers and shrink tunnels.

March 31, 1999

Flexible packaging

Testor blazes a new trail in paint packs

Flexible pouches for paints used by modelers cost less and perform better than glass jars with labels and caps. Custom-built packaging equipment had to be developed first.

February 28, 1999

Flexible packaging

Young package forms grow beyond specialty niches

Two relatively new packaging forms--stand-up flexible pouches and non-round composite canisters--are expanding their application horizons and finding a measure of consumer acceptance at retail.

February 28, 1999

Flexible packaging

Pouch versatility stands out

A canteen-like pouch for liquids or powders, a mouthwash sample pouch distributed inside newspapers, and resealable stand-up pouches for an insecticide and plant food all earn recognition from the Flexible Packaging Assn.

February 28, 1999

Flexible packaging

Testor blazes a new trail in paint packs (sidebar)

Pouches reach U.S. in Visions line

February 28, 1999

Flexible packaging

Flexible pack zips to market

A flexible bag with a transverse zipper provides consumers with 'pour-and-store' convenience for Birds Eye-brand frozen chicken-based meals.

February 28, 1999